As a life insurance agent, it can be frustrating to know what types of marketing strategies are the best for promoting your insurance business.
Among all the options, online marketing is one area where you can get exposure to your potential clients at next to no cost.
In this blog post, we’ll give you some of the easiest and most effective online marketing ideas for life insurance agents that wouldn’t take an SEO expert to do. Done right, these ideas will help grow your business and make it easier for people to find you.
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Why do you need to market your insurance business online?
It goes without saying that you need to be where your customers are. To put it into perspective, nearly 70% of customers begin their insurance customer journey by searching online. If you are nowhere to be found in the online marketplace, your competitors will be.
But what does it mean to market your insurance business online for new insurance agents?
There is no shortage of ways to put yourself up online. You can create a blog, post videos, list on business directories, appear on webinars, and the like.
For the best interest of your time, we will go through a list of easy and simple ways to get you started on marketing your insurance business online without touching a line of code.
And most importantly, these tactics are free or next to no cost.
Creating your online presence
First thing first, you need to build your online presence so people can find you. Have you ever tried to google your name? Do you want to see some random results or have full control over what people will see?
If you want your name or business to show up on top, here are a few simple ways to have a quick start:
#1 Create a simple website
By “simple website” we literally mean it.
However, if you want pre-made templates specifically designed for the life insurance industry, check out our website builder – where you can set up a professional-looking website in minutes.
Our website builder guarantees your website is mobile-ready, responsive to different web browsers, and optimized for lightning-loading speeds. It also has ready-to-use CRM & Quoting Tool for you to differentiate yourself from your competitors.
See a demo here.
#2 Create a Facebook page
A Facebook page allows you to get your messages out as a business as opposed to using your personal profile. It is a good place to start when it comes to promoting your brand, your website, your offer, and your expertise.
Of course, if you want to consider paid advertising later down the road, Facebook is one of the most powerful tools that allow you to target your audience based on demographics like location, age, profession, or interests.
#3 Create a LinkedIn profile
“If you have a LinkedIn, Google your name. It’s highly likely that your LinkedIn profile is showing up in the first few results!… When you create a LinkedIn with a thoughtful profile summary, you’re giving yourself another place for a client to read about you, and you get to control their first impression.” (Source: New Horizons Insurance Marketing)
Google favors LinkedIn. And your LinkedIn profile is very likely to show up high on search result pages – if you have one.
Even though LinkedIn is geared more towards the B2B market, it can boost the ranking of your website.
When someone clicks on a link to your website through your LinkedIn post, it will tell Google that they value your content and want to learn more. And eventually, it will help your SEO and let Google rank your website higher.
Building your online asset
Ok, now you have your website, maybe a Facebook page or a LinkedIn profile.
Well, it’s time to create some content and provide tons of value that your potential customer can benefit from.
Everybody talks about trust when it comes to business. This is even so in the life insurance industry. Blogging can be one of the ways you can establish your trustworthiness by educating your customer about insurance.
Some life insurance topics may include:
- 10 Factors That Will Affect Your Life Insurance Premium
- Why Do You Need Life Insurance During a Recession?
- Do Stay-at-Home Parents Need Life Insurance?
- Why Is Life Insurance Important for the Self-Employed?
- The 8 Critical Times in Life That You Need Life Insurance
At the end of the day, you will need content to let Google discover you. Your blog post will become free advertisements that attract traffic to your website.
#5 Post videos on YouTube
Do you know YouTube is the second largest search engine next to Google?
YouTube can be used to your advantage, from providing helpful tips and advice about insurance products to sharing case studies or success stories of your customers.
Not everybody is super comfortable talking in front of the camera. But you can start small and post short videos (e.g. 1-2 minutes) that let you promote your insurance business for free.
List on online directories
Online directories are free online advertising. They will drive traffic to your online business when users go to your website to learn more about your products or services.
When your listing provides a link back to your website, that will also help you with your SEO and let search engines rank you higher.
Here are some of the most common directories you may want to be featured on:
#6 List your business on Google my Business
Google My Business lets you fill out all the information about your insurance business.
If you want to be found on Google this is a must-have. Many local businesses (insurance included) are getting constant traffic from it, so you will not want to miss this free advertising opportunity.
Having your business present in this place makes it easier for people to contact you, visit your website, leave a review, and much more!
#7 List your business on Bing Places for Business
Bing Places for Business works almost the same as Google My Business, just for the Bing search engine.
Since fewer businesses use Bing, you have fewer competitors and a better chance of standing out in the search results. Moreover, you will have a chance to get new traffic to your website that you would have otherwise ignored.
#8 List your business on Apple Maps
Apple Maps is an app preinstalled on every mobile Apple device. And statistics say it gets more than five billion requests every week.
Obviously, promoting your business on Apple Maps leads you to a massive share of the Apple users’ market!
#9 List your website on Yelp
Yelp is a free website promotion tool and social media platform that can drive your business’s traffic and engagement. Not only is it popular with restaurants, but it can also be a good resource for other industries like your insurance business.
After all, Yelp is a review platform, it is important to check it frequently to see what your customers are saying about your brand.
Also, don’t forget to ask your existing customers to leave a comment and spread the good word about your service.
Be helpful and resourceful
#10 Use Facebook/LinkedIn groups to engage with your potential customers
You can market your business using Facebook/LinkedIn groups. The bottom line is to provide value and NOT sound salesy or spammy.
For example, you may start a conversation to get users to engage with your content, whether it’s a blog post or a YouTube video. Once users see the value you provide, they’ll be more likely to check out your Facebook page to learn more about what you offer.
#11 Answer insurance-related questions on online forums (e.g. Quora or Reddit)
Again, providing value can be as simple as sharing helpful tips (that your product and service can help) as a solution to people’s problems.
You may share a success story or case study where your existing customers benefit from your service.
#12 Host or partner up in a webinar
While only 41% of marketers have actually hosted or participated in a webinar, 83% found it an effective strategy (Wyzowl).
The Pandemic made all things online more popular and higher in demand. That said, a webinar is an effective way to connect with potential clients and provide value to your users. Webinars offer unique opportunities to express your brand.
Stats further suggest that more than half of viewers are likely to engage with the company after, by watching extra content, downloading attachments, or even requesting a demo from the sales department. (on24.com, ThriveMyWay)
Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (Source: McKinsey)
Email marketing lets you be in control. Instead of waiting for search engines to feed your website to your potential audience, you decide when to send your message to your customers.
#13 Start collecting email addresses
Everybody starts somewhere. If you are just starting out, there’s no harm in starting with your family and friends, as long as you are providing value.
Next, you can also ask for permission to include the clients you met but have yet to convert into your list. Of course, you also want to put your existing customers on your mailing list.
#14 Send valuable content to your email list
At the end of the day, it’s all about creating value for your customers. When it comes to shopping for life insurance, it can be tips that can help your potential customer save time and money. Want an easy way to manage your emails and contact lists? Check out the marketing hub.
Whether it’s a printable PDF guide or a video on YouTube, focus on educating more the selling. For more actionable tips, read our post on: Email Marketing Tips For Life Insurance Businesses
Hopefully, you can kickstart your online marketing in no time with these simple ideas. It’s important to keep in mind that the best way to market your insurance business is to create content that people find helpful and valuable.