You’ve spent your time creating the perfect life insurance website for your business. Unfortunately, Just because you’ve built it does not necessarily mean they will come. You need to share your hard work with the world and drive more visitors to your site.
The good news is, promoting your website can be free and easy – whether you only have a basic landing page or an insurance website with more advanced features like a quote engine. If you want to learn how to promote your life insurance website for free traffic, keep reading.
What is free traffic and why do you need it?
According to WordStream, the cost per click (CPC) for the finance and Insurance Industry is $4.57. This is how much an advertiser is paying each time a user clicks one of their ads.
Free traffic, sometimes known as organic traffic, is what gets people to your website without you needing to spend a dime. How cool is that?
Not only is it free, but it will also continue to bring you visits for years to come as long as your website is up and running.
How much traffic do you need for your website?
The traffic you need for your website depends on your goal.
But let’s make it simple.
If you see your website as a lead-generation tool, the traffic you need will be mainly based on the number of leads you want to get from it.
Say your goal is to get 10 leads per month. Take an average of 5% opt-in rate. Then you will need 200 visitors to your website site per month.
The opt-in rate may also vary depending on the content on your website.
Free traffic vs paid traffic: Which one is for you?
Free traffic takes time to nurture. You will need content on your website to increase the chance to be found on search engines. And it usually takes somewhere from 8-12 months for Google to rank a blog post.
Paid traffic, on the other hand, is instant. You create an ad to send people to your website. And once people land on your website, you want to capture them as leads so you can follow up with your offer.
That said, when you begin to promote your business online and are not ready to spend on paid ads, free traffic is the way to go.
The good news is, you will never run out of ideas to promote your website for free. But if you have a commercialized website where people can directly buy from there, or you want some instant traffic to fill up your pipeline, paid traffic will make more sense.
Let’s explore some ideas for you to promote your life insurance website for free.
#1 Start your own Blog
Blogging is the way you can get free traffic for your website by providing valuable information to your audience. And here are 3 reasons why blogging is effective for promoting your website:
Blogging brings you organic traffic: Your blog content is one of the most valuable assets on your website so every post you make is a Google trail linking to your site.
You can re-purpose your blog post for other platforms: You can even re-share your posts on Facebook, LinkedIn, or a blogging platform like Medium – this will let you reach a larger audience. Also, you can take sections of your article and re-purpose them into social media posts, email newsletters, podcasts, videos, and so on.
Blogging builds authority: Imagine this, if you would produce 2 posts a week, you will have 104 pieces of content in a year. This will certainly highlight your insurance expertise and knowledge.
#2 Guest blogging to get traffic back to your website
Once you’ve built up the momentum of writing blogs on your website, you can go a step further by writing guest posts.
According to Ahref, when you publish content for other websites, some things happen:
- You get a boost to your website traffic
- You expose your brand to a new audience
- The earned link contributes to your backlink profile
- You can make new connections in the industry
That means guest blogging gets you more exposure.
#3 Re-post your blog posts on blogging platforms (e.g. Medium.com)
Writing the blog itself is not enough if over 4 million blog posts are published daily. That’s why you need to find places where you can promote your content to a larger audience.
Medium is a platform where there is already a large audience you can tap into. It’s free to post or re-post your articles there and promote links to your articles.
#4 Re-post your blog posts on your LinkedIn profile
Do you know you can literally create posts or re-post your blog content on LinkedIn to get more exposure?
By re-posting your blog posts on LinkedIn, you can reach more of the audience that you would not have reached with your blog itself.
Republishing your blog posts on LinkedIn also helps your SEO and lets Google rank your website higher.
#5 Send valuable content to your email list
Email marketing gives you direct access to your contacts. You can decide when and how often you want to send your message to your customers – without worrying too much about the algorithm on different platforms.
Everybody starts somewhere. If you are just starting, there’s no harm in starting with your family and friends, as long as you are providing helpful information.
You can use email to promote any content on your website, a YouTube video you have just published, or any tips that can help people to save time and money when it comes to shopping for life insurance. If you want templates for emails, check out our content library.
#6 Create a Facebook page to promote your business
A Facebook page makes it easy for you to promote your business, your brand, your website, your offer, and your expertise. And of course, it’s free to create a Facebook page.
And if you want to consider paid advertising later down the road, Facebook is one of the most powerful tools that allow you to target your audience based on demographics like location, age, profession, or interests.
#7 Use Facebook groups to engage with your potential customers
You can promote your business using Facebook groups by answering questions people have about insurance. The bottom line is to provide value and NOT sound salesy or spammy.
For example, you may start a conversation to get users to engage with your content, whether it’s a blog post or a YouTube video.
Once users see the value you provide, they’ll be more likely to check out your Facebook page to learn more about what you offer.
#8 Engage with your customers on LinkedIn
To reach a larger audience, it’s important to start making connections on LinkedIn. After all, it is a professional social media you don’t want to miss out on.
In addition to posting your recent blog post, you can also share links to your website, a YouTube video you put together, or a webinar you’re hosting or featured on.
#9 Post videos on YouTube
If you have ever searched for an answer on YouTube, you’ll know it’s a free opportunity to promote your website as well.
You can post videos to talk about helpful tips and advice about insurance products or share case studies and success stories about your customers.
And the video content you put up there is the teaser to get people to your website if they want to learn more. All you have to do is to put a link (to your website) in the description. You get the idea.
#10 Host or partner up in a webinar
83% of marketers think webinars are an effective strategy (Source: Wyzowl).
If you are the kind of person who thrives on taking and telling stories, hosting your webinar on life insurance can be one of your long-term strategies to promote your business.
If you are not sure whether or not you can do it yourself, you can always partner up with someone or simply look for guest opportunities.
#11 Answer insurance-related questions on online forums (e.g. Quora or Reddit)
Online forums like Quora and Reddit have become go-to sources for people who want their questions addressed by experts.
So when someone asks for information related to life insurance, and they find helpful answers from you, they’ll consider you as an authority that they can trust.
Again you can further continue the conversation by sharing the links to your website or asking them to signup for your mailing list.
#12 List your website in business directories
Online directories are free online advertising opportunities. They will drive traffic to your online website to learn more about your products or services.
Here are some of the most common directories you may want to be listed on:
- NextDoor is an online community where you can grow your business by connecting with neighbors looking to support you.
- Manta lets you create your free Company Listing over 100 directories around the web.
- The Better Business Bureau (BBB) is a marketplace for local businesses in North America.
#13 List your business on Google my Business
If you want to be found on Google, you need to list on Google My Business.
Many local businesses (insurance included) are getting constant traffic from it. You will definitely not want to miss this free advertising opportunity.
#14 List your business on Bing Places for Business
Bing Places for Business works almost the same as Google My Business, just for the Bing search engine.
With Bing, you will have a chance to get new traffic to your website that would otherwise not be covered by Google alone.
#15 List your business on Apple Maps
Promoting your business on Apple Maps leads you to a massive share of the Apple users’ market.
Apple Maps is an app preinstalled on every mobile Apple device. It gets more than five billion requests every week. How could you miss this free resource?
#16 Work with a Reporter (aka HARO)
HARO is a free service that provides journalists or even bloggers with a network of sources for their upcoming stories.
If you find a journalist or blogger’s request that matches your expertise in life insurance, you can pitch them with answers to the questions asked, additional info, a short bio, and of course your website URL.
#17 Include your website URL on business cards
This one is pretty straightforward to do. The rule of thumb is to make your URL clear and easy to read on your business card.
And when you wrap up your meeting with a client, be sure to point them to your card and let them know your website URL is there in case they may need to check out more information you have put on there.
#18 Include your website URL in your email signature
Sometimes, the little things are the ones that matter.
Adding a professional email signature is another free advertising to promote your website.
With email signature generators, you can easily add profile pictures, website URLs, or social media icons to your email signature. And you will turn each of your emails into a marketing tool.
Over to you: Where to start?
The last thing we want for you is to get frustrated with where to start promoting your website.
What you can do is start with something you feel most comfortable with first. For instance, if you are a keyboard hero and are good at crunching ideas on the screen, blogging will be the way to go.
Or if you love talking and telling stories, videos or webinars may work better. As long as you consistently provide valuable information and establish your expertise in your business, you are on your way to getting more conversions for your website.