How to Craft an Effective Insurance Text Script
What is an Insurance Text Script?
For insurance executives, approaching customers to sell products is an important yet challenging task. There’s no specific criterion that insurance providers can follow to approach their customers. Your insurance scripts must be tailored differently to meet the specific demands of the customers while keeping your business goals in mind.
By using an insurance text script, you can:
- Stay focused and quickly get to the point
- Personalize phone calls with places for open-ended questions/comments
- Keep the conversation moving in a friendly manner
- Stay positive from start to finish
In this article, we’ll explain how insurance marketers can create insurance scripts and provide examples to make sales pitching easier.
Top Tips for Creating an Insurance Text Script
Focus on your prospects and their problems, and add an element of confidence in your script to turn your attempt into a win-win situation for both parties.
- Research your target audience and understand their pain points
- Use the right tool to keep track of your sales leads and easy follow-ups
- Ensure that you know your script well and rehearse it before you pitch it to the customers
- Remain flexible; your script may not work and you’ll need to change it up for better results
- Leave room for personalization to create a better connection between you and the potential customer
How to Create an Insurance Text Script
Each cold calling script must be customized differently to meet specific customer needs and business goals. Whether you are selling a life insurance policy, homeowners insurance, car insurance, or personal liability coverage, craft a compelling insurance script.
Keep in mind that nobody likes cold calling, so you have to make it interesting. Make your prospect the star of the show by revolving around its needs or pain points and demonstrating how you can provide the best solution.
Capture the potential customer’s attention right from the start to avoid a quick end to the conversation. Establishing trust is important to convert the prospect into a buyer. As an insurance agent, after greeting your customer, you have about 10 seconds to grab your prospect’s attention.
Introduce yourself and use your elevator pitch to quickly get to the point. Elevator sales pitches are usually short and precise. Learning the art to create the best cold calling script can help you start strong. Understand customer psychology to align your conversation as per your customer’s needs. Ask if it is the right time to talk or you may call back later.
For example, a 20-year-old individual may not show as much interest in life insurance or a health insurance policy as a 50-year-old would. So, you need to hook the customer by demonstrating:
- How will your product make their lives easier?
- Why should they continue talking to you?
- What value will they get from the call and your offerings?
Establish credibility and build trust with potential customers by building rapport during the outbound call. Asking questions to your prospect is a potential way to continue a conversation while building customer trust and engagement.
In most cases, people hang up the call on detecting it from a sales department. If the prospect answers your call, take it as an opportunity to engage them. If this is your first interaction and the prospect is hearing from an insurance agency for the first time, active listening can be the key to success.
You need to position and portray yourself as a trustworthy insurance provider. Use your insurance industry expertise to hook the prospect. Your initial call must be about the prospect, so you must:
- Listen to them actively and avoid judging at any stage
- Try to understand their specific needs in a limited timeframe
- Tell them what benefits they will get from the product
Get Right to the Point
Once you greet your customer, introduce yourself in the next few seconds. Don’t waste time; get to the call objective quickly. Align your offerings to your prospect’s pain points to pique interest. Do not assume anything and be straight in explaining the product.
Keep in mind that this is your first call. Buying insurance is a significant decision as a number of factors such as premium, overall coverage, etc. need to be considered. Don’t expect the lead to convert over a single phone call.
You need to nurture your lead through constant, yet seamless effort to take it to the conversion state. Continue conversion by emphasizing and aligning the value of your offerings with the prospect’s needs.
- Offer custom quotes based on the customer’s specific requirements
- Demonstrate the benefits of buying insurance from your company
- Get the phone number, schedule an appointment, and ask about existing policies
Seamlessly Handle Resistance
There’s a good chance that the prospect will resist your offering or they may have a counter feature in mind. Plan for resistance; potential customers are bound to try and end the call with an objection. Introduce unique products such as income protection insurance or mortgage protection insurance to keep the conversation going.
While some objections may be genuine, most are used as a tool to avoid taking the conversation further. If that happens, the lead might not be able to trust your offering or it may not have confidence in your product.
So, try to continue your conversation even if you face objections. If you manage to continue the conversation, you are on the right track. At this stage, you can tell customers about the benefit of buying insurance from your brand rather than your competition.
- Demonstrate how you offer lucrative quotes
- Explain how lower premiums can be beneficial
- Illustrate the coverage benefits your product offers
Leave a Lasting Impression
Closing your call is as important as its opening. Complete the call with a positive, attention-capturing ending to keep your company in the potential customer’s mind. Most marketers ignore the closing part by overlooking its importance. Learn some cold calling tips to make the last few minutes as effective as the initial few seconds.
Keep in mind that the closing part is essential as your prospect is likely to remember it more distinctively. You can end your call on a lighter note without diverting the path of your conversation while keeping in mind the objective of your call.
In case you are speaking with an existing customer, you can utilize cross-selling tips to sell insurance products that match your customer’s changing lifestyle. If the prospect is not willing to buy an insurance plan, you can, at the very minimum, suggest your apps so that they can explore your life insurance plans or auto insurance products later. The closing part of your insurance sales script must include the following things:
- Give a quick synopsis of everything that you have discussed throughout the call.
- Explain how you are going to proceed further and what will be the next step.
- Leave a “Thank You” note by displaying gratitude for taking the time to talk.
Insurance Text Script Examples
Let’s have a look at insurance cold calling scripts to help you understand how it works.
Start Strong: Offer a free quote to hook and engage the prospect.
|Agent: Hi, my name is (your name) and I’m calling from (your company). Am I speaking with (prospect’s name)? |
Prospect: Yes, this is (prospect’s name) speaking. What is this regarding?
Agent: I’m from (insurance company name) and would like to introduce an exclusive offer for home and business owners. We are offering free insurance quotes to selected candidates. We want to inform customers about the benefits and low premiums to help them reduce their premium payments while getting more coverage. The aim is to let you know the best available options for you and your family.
Build Rapport: When the prospect already has coverage.
|Prospect: Yes, I’m covered for all incidents as I recently purchased full coverage. |
Agent: Well, that’s good! But are you sure your insurance company covers you and your family?
Prospect: I guess, they do.
Agent: Could you tell me the details of your policy? So that I can check it out and let you know what’s covered. <Check the details and analyze the shortcomings in the existing plan>
Agent: Well (prospect name), you made a good decision with this plan. But, I think it’s important for you to know that the policy doesn’t cover you against natural calamities. Don’t you think your policy must cover that?
Prospect: I think that’s not a concern as I live in a safe area.
Agent: Surely, but you must consider that as a requirement, particularly when your family is involved. What if I told you that I have an insurance plan at the same price that covers you against natural disasters. Would you like to explore it?
Craft Efficient Scripts with iLife’s Done-For-You Templates
Creating insurance scripts can be cumbersome, but important. It is an essential part of initiating and continuing conversations between the sales rep and the prospect.
Bid adieu to phone tags and use iLife’s custom templates to create compelling scripts whether you are selling life insurance or any other policy.
Subscribe to iLife’s Content Library to get access to SMS scripts, email templates, phone call scripts, and social media posts.
Contact us today to learn how iLife CRM software can take your insurance business to the next level.