Industry insights

Successfully Market Your Life Insurance Agency

Let’s face it: starting a new life insurance business is challenging, and marketing your life insurance agency can seem even more daunting. Fortunately, there are many ways you can successfully market your agency. 

For example, following an informational and empathetic approach will help you provide value to your customers. Additionally, this allows you to establish trust, which is an important part of marketing your life insurance agency.

Are you looking for efficient marketing tips to promote your brand to professional life insurance sales agents? Want to market your life insurance startup to recruit more agents and get more sales leads? If you answered yes, you’ve come to the right place. 

In this article, we’ll provide you with some effective tips on how to attract new sales agents and clients to your business. 

How to Market Your Life Insurance Agency

From email newsletters to search engine optimization (SEO) to SMS marketing, there are multiple ways you can spread the word about your business. In today’s fast-growing era where keeping your audience informed is the key to success, you’ll want to stay connected with your customers in all possible ways. 

Since policyholders need to renew their life insurance policies each year, starting an insurance agency can be a profitable business. The most challenging part is growing your client base. Most Americans have some kind of insurance coverage, such as term life insurance, whole life insurance, homeowner policy, and so on. However, they may be in search of new or better coverage. 

In the insurance industry, everyone you see is a potential customer. To serve the growing customer base, you need a stacked team of sales agents. Let’s cover how you can attract more sales agents and sell more policies all in one. 

Host an Event

In the era of online marketing, delivering an in-person experience still matters and makes a difference. Hosting an event at your agency or at a special venue will allow your prospects and sales agents to interact with you on a one-on-one basis. 

Physical, in-person interactions with agents allow for building professional relationships. Send invites to recent graduates. Share the benefits of working as a life insurance sales agent with your company. Moreover, demonstrate how selling life insurance offers financial strength and financial security to their career.

Invite agents from your network and offer them the opportunity to learn more about the insurance industry. Engage them by explaining your business goals, the types of life insurance policies your agency sells, and tips to become successful life insurance agents or financial professionals.  

As you network with insurance agents, make sure you share the wealth with potential clients as well. Share more about your business and the types of products you currently sell. Hosting an event is a perfect two-in-one opportunity to meet agents and clients alike. 

Post on Social Media

Social media networking sites are certainly the most important platforms for connecting with budding and seasoned agents and potential clients. Blog posts, infographics, questionnaires, and explainer videos are some of the great ways to establish your brand voice and encourage anyone to contact you. 

Agents on social media sites may already be enterprising and outgoing; connecting with them can be beneficial. After connecting with these people, interact with them to schedule an interview and gauge their suitability for the sales agent’s role. 

Using social media, you can connect with your target client audience based on certain demographics to sell life insurance products. Post your life insurance company updates to keep your audience informed. Consider creating landing pages that can direct a user to your website and sharing those links via social media. 

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Create a Private Group

Private groups on Facebook, Slack, Discord, or other platforms are an excellent way to connect with people. Groups help you engage employees, attract new agents, and strengthen relationships. 

Having a private point of contact for the agents in your agency is a helpful way to get together and understand each other; this can help create a community within your agency that will shine through to clients.

Furthermore, a private group will help keep your agents up-to-date with policy modifications that they can use to sell products to those who might be looking to buy life insurance or health care plans for their loved ones. Having these groups aids in sharing resources and reaching business goals. 

Develop a Mobile-Friendly Website

You can improve your life insurance agency’s reach by developing a website following a mobile-first approach. Having a mobile app can be helpful as it can offer quick access to your product and services while engaging your customers interactively.

Other than life insurance, your website must provide in-depth information about other insurance products such as health insurance, auto insurance, renters and homeowner insurance, and so on. The mobile layout must display all the elements appropriately.

You need to understand that most of the potential clients will browse your agency on mobile devices. Whether the visitor is looking for insurance quotes from different providers or information about medicare plans, your website should answer it clearly. 

Utilize Search Engine Optimization

Investing time in SEO is a crucial piece of the insurance marketing jigsaw. Even the best-rated agencies need to build a strong SEO strategy to rise above their competitors. Higher rankings can help your agency become visible in the insurance industry.  

Planning and implementing SEO strategies is not a one-time task; you need to build campaigns based on changing industry metrics. Good SEO tactics will increase your agency’s visibility in Google and other search engines, which further help generate organic traffic. 

Regular search engine optimization is a proven technique to convert lookers into bookers. Leverage on-page and off-page SEO practices to build your website’s domain authority and extend your site’s reach. 

Purchase Advertisements

Every individual who is looking to buy a type of life insurance, such as a term life insurance policy or permanent life insurance, is looking for the best plans. In the past couple of decades, the consumer’s approach to buying insurance has changed a lot. 

People are searching every possible channel to learn more about the product and what users say about it. Pay-per-click (PPC) advertising is a great way to get your business in front of prospective buyers and even insurance agents seeking a new job. 

You can advertise yourself as a life insurance agent or financial advisor to build trust among prospects. Paid advertisements will present you as an industry expert and people will listen to your suggestions and recommendations. If you find paid advertising difficult, hire a digital marketing agency for better results and greater peace of mind. 

Celebrate Accomplishments

Employees feel appreciated when management recognizes and rewards them for their hard work. Celebrate accomplishments to retain your agents, improve morale, build your brand, increase company loyalty, and create a happier environment.

Reward your agents monthly, quarterly, bi-yearly, or annually based on the life insurance policies and the financial products they sell. You can also reward agents based on best-selling plans under different categories, such as retirement planning or long-term care plans. 

Other than that, you can continuously express gratitude to insurance agents who offer the best financial services, answer FAQs in a professional manner, or place a focus on client satisfaction. 

Grow Your Life Insurance Agency with iLife

The marketing tips mentioned above are just a few potential ways your insurance agency can stand out. Insurance is a densely competitive industry, and you’ll want to follow a well-planned strategy and ongoing approach. 

Wondering if there is an all-in-one platform that can help you market your insurance agency online and get more sales leads? Enter: iLife. 

Sign up for the iLife’s life insurance software to build a responsive website that helps market your agency efficiently. Track customer satisfaction, invite leads to your business, and more. Attract more sales agents and sell insurance plans confidently with iLife.  

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