What is Life Insurance Awareness Month?
We all know that unexpected life events happen. Yet, LIMRA’s 2022 Insurance Barometer Study estimates that 106 million adult Americans are uninsured or do not have adequate life insurance coverage.
September is officially referred to as Life Insurance Awareness Month (LIAM). The concept of life insurance dates back to ancient times, and its importance has grown significantly over time. Life Insurance Awareness Month is a great time for insurance agents to educate people on this important sector of the industry and promote their products.
As September rolls around, it’s time to educate the masses about the importance of life insurance, how it helps with long-term care planning, estate planning, final expenses, retirement benefits, and so much more. One of the best ways to do this is through marketing tactics that both educate your target audience and encourage them to invest in life insurance.
In this article, we’ll cover useful marketing ideas that life insurance agents can use to attract prospects and engage them with their products.
7 Effective Marketing Ideas for Life Insurance Awareness Month
Insurance companies can utilize various powerful marketing tactics to reach out to a wider audience base in less time. The agents can use these strategies to retain their existing customers while discovering new opportunities in the market. Let’s discuss these marketing strategies in more detail.
Consistently Post on Social Media
Social media posts are an effective marketing channel that life insurance agents can use to reach local or countrywide audiences. Sharing social media graphics that resonate with your community is one of the compelling ways that digital marketing works for insurance companies. To get started, you need to create a brand that your audience can connect with.
Create posts and infographics around Life Insurance Awareness Month and include a link to your website for more information. Keep in mind that your website plays a vital role in building your social media presence. So, optimizing your website for Life Insurance Awareness Month can help improve customer retention rates as well.
As you build your brand on social media, make sure you utilize the platforms that best align with your audience. While social media channels like Facebook can help you educate and inform individuals, LinkedIn allows for more professional marketing to hook corporate clients. You‘ll want to personalize your content according to the interest of your audience on each platform.
Last but not least, follow a strict schedule while posting on social media to build customer loyalty. The more you engage with your audience and share content, the more likely you are to stand out. Regularly schedule posts, respond to questions, and interact with your audience as much as possible.
Utilize Email Outreach
Keeping customers updated about any changes in the industry is a key part of an effective insurance marketing strategy. Email newsletters can be a great way to let your customers know that your insurance company works hard to stay competitive and up-to-date. Sending a newsletter is easy, and it allows you to target hundreds of customers simultaneously.
When sending a newsletter to the existing policyholders and prospects, keep in mind to mention Life Insurance Awareness Month. If your insurance company is offering any deals or discounts this life insurance celebratory month, don’t forget to include that in the newsletter. Get a professional to design your company’s newsletter, as it speaks volumes about your business.
When designing an email newsletter, make sure you learn more toward a more informative rather than promotional tone. If you’re struggling to create an effective email, check out free email templates and more ideas on creating informative newsletters.
Most importantly, share the newsletter in a widely used file format such as a PDF or JPG to ensure better readability. Newsletter titles and email subject lines should be eye-catching and intriguing.
Craft Engaging Blog Content
When promoting your insurance agency via digital platforms, you need to try everything you can to reach a large volume of consumers. Today’s customers like to explore every single aspect of the product before purchasing it, particularly when it comes to a life insurance policy. Blogs are considered a practical way to serve this purpose and engage an audience who likes to know what they’re getting into.
Create a blog on your website to inform your readers about essential life insurance information. Share that September is Life Insurance Awareness Month and stress the importance of life insurance policies.
In addition to compelling and informative content, you can prepare and add podcasts to your website so that the users can listen to them on the go. These can be great supplemental resources to your blog posts.
Using the right keywords will help your website appear higher on the search engine result page. Following SEO best practices can help your content naturally find your readers.
Blogs, when well-optimized, generate more qualified leads that boost your website ranking on Google and other search engines. Plus, it’s an interactive way to relay information about the benefits of buying a policy so that prospective buyers can connect to the product. For better customer outreach, you can share blogs via emails, social media platforms, and other channels.
Invest in Direct Mail Marketing
When buying insurance, one of the crucial dilemmas consumers often face is choosing the right insurance plan from the plethora of options. The internet has paved the way for insurance agents to reach millions of new customers in just a few clicks. Despite this wider outreach, direct mail marketing is a more personalized approach that can fit the customer’s life insurance needs as per age and other factors.
Insurance agents can send direct mailers to inform customers about investing in life insurance during this celebratory month. Educate the customers about the need for financial planning and how insurance policy contributes significantly to securing their future. Tell them how the life insurance policy provides financial cover to their loved ones.
With the right marketing plan, insurance agents can use it to add a personalized touch that other advertising methods cannot. The market is flooded with marketing materials, such as Life Happens Pro, that agents can use for building effective insurance marketing campaigns. While these tools help insurance agents deliver value and build trust among customers, there’s nothing quite like a direct mailer that stands out amongst competitors.
Check-in With Current Clients
Touch base with current clients and discuss new opportunities (discounts, free policy review, and more) that are being offered during Life Insurance Awareness Month.
As time passes, the insurance needs of the existing customers may change, and they may want to change their plan. A free policy review is a great opportunity for marketers to gain customer loyalty and make them feel valued.
Based on the updated information, you can offer some valuable suggestions to your client about the best life insurance policy that fits their changed lifestyle. This Life Insurance Awareness Month, let your customers understand that a life insurance policy works to their advantage only when the coverage is sufficient to handle the losses.
Proper information will allow your clients to understand the need for updating their policies. The insurance plan must be capable of sufficing the individual or the family’s insurance needs. Get in touch with existing clients to re-evaluate their portfolios and optimize them based on their current lifestyles.
Amplify Referral Opportunities
If you have happy clients, offer them a referral discount during Life Insurance Awareness Month. This discount will encourage your thrilled clients to share their outstanding experiences with their friends and family. Word-of-mouth can be a widely effective marketing method.
Insurance referral marketing is a potential cost-effective marketing strategy that results in getting more insurance leads. In preparation for Life Insurance Awareness Month, new businesses should employ this method to get more qualified leads, convert customers, and generate more revenue.
In addition to engaging your clients during Life Insurance Awareness Month, you can increase your clientele by running referral programs.
Revamp Your Website
As mentioned earlier, a website is the digital face of your business. As the month approaches, revamp your website to make it more interactive and engaging. Keep the navigation simple to make it easier for visitors to find the content they are looking for. Note that website revamp tasks must be on the priority list as the search engine takes time to index each page.
When visitors are searching for limited-period deals such as Life Insurance Awareness Month discounts, they want to be able to find them quickly. Make sure your website is well optimized as this helps reduce bounce rates and improves overall customer engagement. Your website should load quickly and seamlessly and contain relevant content.
Professionally developed websites leave a positive lasting impression on potential clients. With a well-designed website, you have the opportunity to wow prospects and capture their attention right from the homepage. Invest time in crafting your website, and you’ll reap the benefits.
Upgrade Your Life Insurance Marketing Tactics with iLife
Life Insurance Awareness Month is a great opportunity for insurance marketers to reach out to existing clients and attract new prospects. Being an insurance sales agent, you’d want to utilize this opportunity to generate more leads and higher revenue.
If you’re planning to build an effective marketing strategy for Life Insurance Awareness Month, iLife is here to help. Our marketing hub allows you to connect with clients in a whole new way. Using our platform, you can confidently enter Life Insurance Awareness Month and interact with current and potential clients with confidence.
Sign up for iLife’s life insurance software and sales management tools to streamline your marketing and communications during Life Insurance Awareness Month and beyond!