As a life insurance agency professional, a website is your most powerful marketing tool. Without one, you’re missing out on most of your potential clients.
With customers beginning to make more informed decisions about their financial futures, you’ll want to be easily found online when they’re looking for insurance.
Thankfully, you don’t need to be an expert developer to construct a professional website. In fact, you can now create reputable websites with little or no prior knowledge of web design due to ready-made insurance company website design. It is insurance website builder services that can easily get you in front of a wider audience.
Bring your life insurance business to the attention of prospects interested in you with insurance website builder services.
Why Life Insurance Agents Should Build Their Own Website
A website is a significant and necessary asset for every independent agent or life insurance firm. You can engage with your consumers, develop leads, and build your business by having a website. After all, with America’s internet penetration rate at 90%, your potential prospects expect to be able to contact you, make appointments, and learn more about the services you provide, all from a comfortable, easy-to-use website.
While creating a completely functional website may look complex at first glance, fortunately, it’s not quite as tricky as it appears. After all, there are plenty of insurance agent website examples to choose from. If you haven’t started your website for your life insurance enterprise, here are some of the major benefits you may be missing out on unless you employ with insurance website builder services:
Wider Pool of Prospects
As a life insurance agent, you must recruit new clients to expand your business. While word-of-mouth advertising and handing out business cards are effective methods for attracting consumers, they will only take you so far.
A website is necessary if you want to broaden your reach. A website enables you to employ various digital marketing methods to improve traffic and brand visibility.
Optimizing your site and creating consistent, valuable content can help your site appear at the top of the search results. You can also use digital advertising to reach out to prospects in your service region and lead them to your website.
However, you can’t just slap material on a page and hope for the best. With so many insurance firms (even big-name agencies) having sites, you need to be able to stand out from the crowd. A well-designed website will assist you in getting your brand in front of as many prospective clients as possible in the most efficient manner feasible.
Inform Clients About Your Products
Prospects usually find their way to your site because they’re looking for a specific sort of insurance solution, and the most critical stage in “selling” your company to these potential consumers is educating them about your services. It’s also worth noting that making your consumers aware of what you offer can also help you cross-sell insurance products and receive referrals.
Clarify Your Services
Let’s be honest. Life insurance can be a complex topic to grasp. Many customers will want assistance in comprehending it and how you can assist them. Having a life insurance website page lets you go into great detail and provide all the information linked to each service by having unique sites for each product or service you offer. You can describe the advantages of each item and respond to some of your most common queries. Your pages, in essence, serve as your voice, providing potential clients with the information they want before contacting you, which in turn helps during the vetting stage.
The better you can explain your services to someone, the more likely they will trust you and become a lead.
Boost Your Credibility and Trustworthiness
Building a successful life insurance company demands establishing a reputation and winning your consumers’ confidence. If you put a link to your website on your business cards and email signature, your prospects will immediately regard you as more trustworthy.
A website may be a helpful resource for agents that work with out-of-state customers. Your website is a beautiful tool for demonstrating to people who cannot visit you in person that you are trustworthy and dependable.
A well-designed, contemporary website also lends credibility. If your website seems old and obsolete, you risk losing the trust you’ve worked so hard to earn. This might signal that you’re out of the loop or out of touch.
It’s also a good idea to write diverse and original articles about your products and services. It will not only assist you in selling your products to clients, but it will also provide them with the information they want. You can answer many of their insurance-related questions with fresh, new material.
Gathering Data on Prospects
Your life insurance site does more than provide information about you to your clients and potential consumers. It also allows you to discover more about them.
You can track and observe who visits your website using analytics and marketing tools. You’ll have a far better sense of who is visiting your site, which demographics are converting and which aren’t, which pages are the most popular, which channels are providing the most traffic, and more.
But what exactly are you intended to do with this data? Examining the information you’ve gathered can help you better grasp what your customers desire. You may use it to personalize your website and services to your specific needs, making your company a more successful marketing tool.
Insurance Website Design: 3 Things to Remember When Building Your Site.
When looking for an insurance agent online, a potential customer’s first and last visit might be your website. As a result, it must be polished, user-friendly, and practical.
However, most insurance professionals aren’t web developers. So how can you make sure your website satisfies all of these criteria? When choosing between insurance agent website templates, here are some things to keep in mind:
1. User Experience (UX)
One of the key things you should focus on when persuading readers to stay on your website for more than a few seconds is making it user-friendly. If someone visits your website searching for specific information and finds it difficult to navigate, they will abandon it (increasing your bounce rate).
2. Choose an Easy-to-Navigate Theme
If you decide to use a ready-made website design for insurance companies, you’ll find several life insurance-related themes available. Planning your website with a visually appealing layout can go a long way toward attracting clients and allowing you to sell insurance through it.
You can create a website like this in a few different ways. One great option is to engage someone to design and build each component of your website from the ground up, giving it a unique look. Effective headers, lists, images, or other visuals produce a pleasing design.
3. Create Compelling and Thorough Content
Customers like making well-informed judgments regarding the insurance policies they select. They expect nothing less than complete counsel from their life insurance provider when information is virtually at their fingers. They’re also more likely to inquire about the packages they sign up for because they’ve done their homework before speaking with an agent. Make your insurance agent’s website the go-to resource for coverage information.
Prospects should be able to gain all of the information required to make an educated decision from its insurance website builder. Be sure to include a real-time quote system or a live chat feature where you may immediately engage with potential clients in real-time. You’ll be able to address their questions and assist them with enrolling if you do it this way.
6 Tips on Choosing the Right Insurance Website Design Templates
1. Decide on the Type of Site You Want
The first and most noticeable factor to consider when choosing your first design is to be extremely clear about the sort of website you want to create. However, there are so many great, stand-out templates out there that it can be tough not to choose a theme for its aesthetically appealing design. While selecting a template that has the latest bells and whistles may be tempting, it’s best to keep that fact that you’re building a site for a life insurance company in the forefront so that your message doesn’t get lost.
While sometimes overlooked, understanding the qualities of your website is the first and most critical step in choosing the right template.
2. Don’t Skimp on Quality
There are several factors to consider, with money being a big worry for many life insurance agents starting out. Understand that you are investing more than just your dollars; you are also investing your time and effort.
While saving money using free templates may be enticing, this could be counterproductive. Free templates frequently come with a slew of issues, including low quality and a lack of technical assistance, among other things. Paid templates usually come with exceptional support and are coded by professional developers. These themes can also save you time when it comes to building your website, allowing you to focus on your goods.
This isn’t to say you shouldn’t use free templates; plenty of good ones are available for free. However, you should avoid sacrificing quality for the sake of short-term gains.
3. Find Templates that Offer Personalization and Flexibility
To give your website a customized feel, you’ll need to make some changes to your template. Using templates without adding much of your unique content will never set your website apart from the thousands of other websites that use the same design. Template designers keep this in mind while creating customization possibilities. Some provide a plethora of customization possibilities, while others limit your ability to modify particular aspects of your website.
If you’re not a developer, you could think that having greater freedom makes website creation more complex. Therefore, you’ll choose restricted customization possibilities instead. However, you may need to add specialized elements to your site in the future, and only flexible customization choices will allow you to do so.
4. Always Opt for a Responsive Design
Responsive themes allow you to change the layout of your website to fit various screen sizes and devices.
Mobile and other handheld devices account for a significant amount of online traffic. Cell phones are widely used to access the internet, and this trend is expected to continue. It doesn’t matter what demographic or specialty your website serves, whether it’s e-commerce or a news feed website; if you don’t make your website accessible to handheld devices, your business will suffer.
5. Research Your Template Vendor
Hundreds of developers have now made their templates available on the internet. However, not every template is well-written or well-performing. A poorly constructed template will just exacerbate the situation and will not assist you in developing your business. So, make sure it comes from a recognized and reliable source.
To assist you in making your selection, look into how well-rated the provider is and read testimonials from prior customers. Another significant factor to consider when choosing a template provider is customer assistance. Even the best-written insurance for websites templates can have defects, and if you find one, your provider should make it a point to correct it.
6. Choose SEO-Friendly Layouts
You undoubtedly want your website to attract a larger audience, but you won’t be able to accomplish it without good Search Engine Optimization (SEO). Although you may create an aesthetically attractive website with unique content, you will need to apply SEO tactics to improve your page’s ranking in search engines. Use designs that are attractive and have a clear hierarchy and simple navigation. Additionally, refrain from altering your template in each category. The more templates you have on your site, the more difficult it will be for people to find their way around it.
Even if a template has a great design, it may be badly designed from an SEO standpoint, therefore make sure you acquire SEO-friendly templates. Templates that are clumsily coded and take a long time to load will directly impact your ranking. The extra time it takes for sites to load has been clearly stated by search engines such as Google, so select a well-written template.
Build Your Life Insurance Website Design with iLife.
When it comes to creating any website, iLife is one of the best options. Why? Because it has a lot to give. The power is in your hands with our insurance website builder feature and life insurance agent crm. With us, you can easily and seamlessly create a customized life insurance site with no coding or training.
Prospects complete a few questions and are provided with the ideal solutions for their needs using iLife’s easy, intuitive browsing experience. Customers use the site to answer onboarding questions, compare plans, submit pre-applications and medical data, and connect with you.
Contact us today to see iLife in action!
