Did you know that there were 747 life insurance carriers in the U.S. in 2020? The industry generated approximately 1 trillion USD in revenue between 2020 and 2021.
With all these providers, it can be difficult to stand out among the crowd. Whether you are an experienced life insurance agent or a beginner in the insurance industry, building your online presence can make a difference. Having a website is the most advantageous way to increase your credibility while making you look more professional.
Additionally, a website that follows search engine optimization (SEO) best practices will attract organic traffic and bring more leads. These practices can help you rank higher on search engine result pages (SERPs) and bring visitors to your website.
Whether you have a huge or limited budget, there are several website design rules that every insurance agent and agency should know. This article is the ultimate guide you need for basic tips on insurance website design. Keep reading to learn what elements you need to have on your insurance site.
The Importance of a Life Insurance Agent Website
A strong online presence is important for all businesses, especially life insurance. As we all know, insurance is essential for everyone throughout their lives. That’s why life insurance agents can benefit significantly by having a website that can draw in potential clients.
The reasons for insurance may vary, but the aim is similar: to secure the future, financially. Selling life insurance products in a crowded insurance industry can be a challenge. Whether you are building a new website from scratch or revamping an existing one, try to be unique to shine against competitors.
Your life insurance website is the face of your business — make sure it aligns with your agency’s aims and objectives. Your website should answer your client’s questions regarding insurance and demonstrate the importance of buying an insurance product. For an added element of interaction, your website can include explainer videos that build on the urge to buy life insurance.
Let’s have a look at some of the additional incredible benefits of crafting an insurance website.
Having a life insurance agent website:
- Increases awareness of your expertise
- Expands your reach and attracts more customers
- Introduces visitors to your products and offerings
- Builds trust and credibility among potential clients
- Helps track and understand buyer behavior
- Allows you to learn and earn from leads
Now that you know the benefits of creating a life insurance website, we’ll dive into what you’ll want to include on your site to draw clients in.
What to Include on Your Website
Consumers’ approach to assessing products and services has changed rapidly over the decade. A couple of years ago, consumers preferred visiting the insurance company in person or calling the sales representative to gain more information if they found something interesting.
The approach to shopping for insurance products has since changed, and now consumers prefer browsing the website for every single detail. That’s probably the foremost reason why all independent insurance agents and insurance agencies should have a website.
When designing an insurance agency website, emphasize a mobile-first layout. In the digitally advanced era, smartphones are certainly the most commonly used gadgets. From websites to social media apps, users mostly browse everything on their mobile devices.
If you are looking to build a responsive website for an insurance business, here’s what you need to include for better functionality, navigation, and visibility.
A compelling and informative homepage is the first thing that you need to hook your visitors. Your homepage should display who you are and what you do. Consider your homepage as the first (and possibly last) chance for lead generation.
The homepage of your website should add valuable information to the visitors. Consumers are looking for quick, valuable information that captures their attention; anything else may cause them to click away. As a result, the website bounce rate would increase.
Additionally, consider how your brand is represented on your homepage. Is there consistency in branding elements such as the color scheme? Does your imagery align with your messaging? The homepage is the ultimate first impression — make it a good one.
Accessible Contact Information
Ideally, your website should include your contact details, including the links to your social media accounts. Not to mention, a credible brand is one that is easily approachable. So, don’t forget to provide as many contact details as possible including phone number, WhatsApp, email address, and more.
When your visitors get access to useful information easily, they keep coming back naturally. The Contact Us page should include a contact form that visitors can use to get a callback. The more ways site visitors can reach out to you, the better your chances of converting them.
An About Page
Your About Us page is an opportunity to share your company’s history, establishment, experience, achievements, awards, certifications, and strengths with your audience. The goal of the About Us page is to establish your brand reputation in a positive light through a persuasive tone. Tell a story that captivates your readers and creates interest in your brand.
Add high-quality pictures of your entire team and office to build trust among potential customers. Potential clients like to a put a face to who they may be speaking to online. More to it, add professional profiles of insurance agents with links to their LinkedIn profiles so visitors can learn even more about your team.
An informative blog page is a passive method to attract organic traffic, present yourself as an expert, and guide buyers in their purchase journey. It is a great way to answer frequently asked questions (FAQs), share more about yourself, share client stories, and help people learn.
Writing a post takes a bit of time but once you publish it, you don’t have to do anything. Let it work for you and bring more insurance leads. Make sure to update your blog section regularly to keep readers coming back.
Media plays an essential role in building your brand reputation. Use high-quality pictures and videos that offer some kind of information to the visitors. Avoid using blurry pictures with cluttered backgrounds as it can turn off prospective buyers.
Also, optimize your images by adding alt text so that search engines can index them and you get more traffic on your website.
Detailed Service Pages
Your Services page(s) will describe your life insurance products and services. Try to be as informative and descriptive as possible. Your page(s) should list the different types of insurance plans you sell, coverage limits, renewals, discounts, setup fees, and other details.
Keep your product details informative yet precise to save your site visitors’ time. This can be a great way to inform your audience and convert them instantly — use it wisely.
Customer reviews, nowadays, are one of the leading factors that influence buyers’ decisions. If stats are to be believed, 84% of prospects trust online reviews and ratings before making a final purchase decision. Video testimonials are even better if you can get them from your existing clients.
Online customer rankings help your visitors gauge the quality of the products and services you sell. Plus, reviews help you rank higher on search engines.
When someone visits your website, the main intent might be to quickly get quotes online. So, add a section that displays quotes from different insurance providers. For example, iLife has an comprehensive browsing tool that quickly provides details on the best insurance providers.
As the visitor signs up to get quotes by filling up the contact form, you will receive their contact details. You can use this contact information for sharing business updates through an email newsletter, brochures, and other marketing materials — just make sure you allow visitors to opt in and out.
Being an independent agent, your website is your main source of lead generation. You’ll be sharing your insurance website domain name with people in physical meetings, events, emails, and on social media. Have your unique link readily available for anyone who wants it.
Your website URL should be easy to spell and align with your brand. The top-level domain, .com, is the most popular form of URL, but you can also pick from .biz, .org, and more.
A website tracking tool will help you track, analyze, measure, and report your website activity and visitor behavior. Use Google Analytics or other free digital marketing tools for tracking to understand what is working so you can adjust your marketing efforts accordingly.
Other than that, you’ll likely need an SSL certificate, a premium website hosting service, and useful website optimization tools to determine conversion rates.
Create a Customized Website with iLife
Looking to build a highly-optimized insurance website that can take your business to new horizons while delivering an incredible user experience? Not sure how to create a website that can fulfill your business goals?
Enter the drag-and-drop insurance website builder that can help you create a customized website for your insurance business like a pro.
Sign up for iLife’s life insurance software to build your website from scratch! Sell insurance products confidently from a custom digital platform that’s easy to build and maintain.
Create a digital presence to that lets you stand out in the industry. Worried about coding? Luckily, no coding is required; you can select from prebuilt templates, designed particularly for the insurance industry. Integrate customizable contact forms and quote forms in your WordPress insurance site with iLife.
Grow your insurance sales pipeline by attracting more potential customers and converting them comprehensively from one place. Learn more about our website builder today!