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The world’s going digital but most insurance brokers and agents still use traditional methods to generate leads. Once the personal network dries

Using targeted emails as a marketing tool is a cost-effective way to drive traffic to your website and generate more life insurance prospects. It’s also an effective way to stay connected to your existing clients, which keeps you in their minds and improves your chances of renewals and word of mouth referrals. If you don’t already use email marketing to promote your life insurance website, now is a good time to start.

One of the cheapest and most effective ways to win new clients and stay in contact with current clients (hello renewals!) is with email marketing. Your clients may not all be on social media, but everyone uses email! Life insurance is all about relationships, and emails can feel more personal and engaging than other forms of marketing.